25 April 2013

Watanabe Mayu 2nd Photobook [Seifuku Zukan Saigo no Seifuku] Sales + 4th Single Announced


Watanabe Mayu's second solo photobook [Seifuku Zukan Saigo no Seifuku] went on sale on the 19th April 2013. Retailing for 1,400 yen, this features 256 full colour pages. It is set around a school theme, with Mayuyu wearing the seifuku (school uniforms) of 94 real Japanese schools.

On it's first week on sale, the photobook placed 9th in the Oricon overall books charts, selling 17,836 copies. For reference, her first photobook [Mayuyu], released 13th May 2011, sold 45,209 copies on it's first week on sale.



In addition to her 2nd photobook, Mayu's 4th solo single has been announced! This will go on sale in July 2013 with no specific date yet set. There will be a contest run on pixiv to help design the cover of the single. The contest will run between 26 April - 16 May 2013 with full details being released on the 26th. The winning artwork will be used on the cover of the Limited Edition of the single which will also feature an illustration book of other contest entries.

I'm hugely excited for Mayu's 4th single, and the events and photoshoots that come along with it. The illustration contest sounds interesting, similar to Hikaru Monotachi's Limited Edition illustration book. As for the sales of her 2nd photobook, I'm not surprised by the low numbers compared to her first photobook (and other AKB ones, more recent ones such as Matsui Rena, Watanabe Miyuki, and Yamamoto Sayaka sold between 25-30k copies 1st week). Her 1st photobook had a large variety of photos, showed off her assets well, and was A4 in size - this new one is only A5 sized, and features a small variety in photos - just school uniforms, and school sportsday photos.

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