28 February 2011
NMB48's CM for BREO, an oral care candy, has started airing on February 26. It is the first CM for NMB48 and preparations and filming for this project were accompanied by the TV show Star Hime Sagashi Taro.
Star Hime Sagashi Taro is a variety show on TV Tokyo hosted by the comedy duo Black Mayonnaise and two regularly changing members of SKE48. The show has accompanied NMB48 since the auditions, showing exclusive footage of the selection process, lessons and later also of the group's first stage show.
For the collaboration with BREO the 25 members of NMB48 were divided into 5 groups and each group had to come up with their own concept for the CM which then was presented in Star Hime Sagashi Taro. The winning team was decided through an online voting and consists of Oota Riona, Kishino Rika, Kotani Riho, Yoshida Akari and Watanabe Miyuki.
Videos showing the ideas of the other groups can be found here.