22 March 2012
DiVA [Lost the way] 1st (and 2nd) Day Sales
DIVA's 3rd Single [Lost the way] released today... well yesterday actually for reasons I do not understand, and sold a total of at least 33,896 copies.
Oricon sales: http://www.oricon.co.jp/rank/js/d/2012-03-19/
Probably due to the national holiday in Japan, Lost the way was released on the 20th instead of the 21st. It managed to achieve 5th place on the charts, with sales less than 12k (Oricon only reveals daily sales for top 3 positions). My guess is this number doesn't include pre-orders which are counted in on Wednesdays, that's why the sales are so low. So this is as close you can get to a pure public sales.
2nd day sales (or 1st since I want to call Wednesday the 1st day) were much better, at 33,896 copies sold and ranking 2nd on Oricon. However it looks like they will lose 1st place to Kis-My-Ft2, and 2nd place will be a challenge if they can keep up sales against KARA.