Puccho candies (ぷっちょ). The song used for the promotion is the title song of their upcoming single, Heavy Rotation.
The members who are participating in the collaboration are the Senbatsu girls voted in the recent election. These are:
Oshima Yuko, Maeda Atsuko, Shinoda Mariko, Itano Tomomi, Watanabe Mayu, Takahashi Minami, Kojima Haruna, Kashiwagi Yuki, Miyazawa Sae, Matsui Jurina, Matsui Rena, Kasai Tomomi, Takajo Aki, Minegeshi Minami, Ono Erena, Kitahara Rie, Akimoto Sayaka, Sato Amina, Sashihara Rino, Nakagawa Haruka and Miyazaki Miho.
Official AKB x Puccho Website: http://www.akb48cho.jp
Similar to the Kagome collaboration for Yasai Ichinichi Kore Ippon (the vegetable drink) which featured videos of the girls drinking the drink, this one has videos of the girls eating the Puccho candy (with a little surprise after they eat it). Its very fun to hear the each girl's reaction when it happens. You will know when you see it.
Also by eating the Pucchos you stand a chance to win tickets to next year's AKB48 Request Hour top 100! There are only 40 tickets up for grabs though (10 for each day).
The videos of the girls eating the pucchos are ripped and posted after the jump.
More after the jump
Members eating Puccho
Puccho CM A
Puccho CM B