31 January 2012
AKB48 Goes Danso in Commercial for Haruyama
AKB48 was recently chosen as the image character for Haruyama Trading's new "Full Freshers Campaign". Haruyama is a Japanese menswear clothing company, specializing in business suits. The commercial, titled "Handsome men's slim", hopes to attract the "freshers generation" that will enter Japan's workforce soon.
Official website: http://otokomae-slim.jp/
(scheduled to open on February 1st)
The members chosen to participate in the commercial are:
Oshima Yuko, Kashiwagi Yuki, Kitahara Rie, Kojima Haruna, Sashihara Rino, Shinoda Mariko, Takajo Aki, Takahashi Minami, Minegishi Minami, Miyazawa Sae, Yokoyama Yui, Watanabe Mayu
The commercial will feature the 12 members dressed in the suits and walking down a runway, high-fiving each other along the way. They even drastically changed their hairstyles in order to appear more manly. One of the things to watch for is that it's a first-time for most members to show their foreheads, since in most situations they have bangs and that they packed up their smiles to show their "cool" side.
AKB48 previously collaborated with another suits company AOKI back in 2010, but this is the first time the girls ever dressed up in men's attire for a commercial. They hope to appeal to men by expressing Haruyama's brand message, "Come and become a handsome man!"
The suits will have 11 variations, and prices start at 40,950yen.
Additionally, AKB48's upcoming single GIVE ME FIVE! will be used as the theme song for the commercial. It was already filmed last December, and will start airing nationwide from Wednesday, February 1st.
Honestly, instead of making them more manly, I think those hairstyles are horrible. Maybe they should have kept their bangs. Mariko looks okay at least.