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an information and news blog dedicated to covering the latest news for: AKB48, SKE48, NMB48, HKT48, JKT48


AKB48 Is Looking for a Part-Time Member
Following OtonaAKB, AKB48 came up with a new form of temporary membership: part-time idol. Find out more about this new project here.
AKB48 Team 8 Makes Theater Debut
AKB48 Team 8 performed its first theater show on August 5. Get more information about the shonichi performance here!
SKE48 Announces 7th Generation Auditions
SKE48 is looking for new members and this time the fans will be part of the decision about who joins the group!
AKB48 37th Single Senbatsu Election - Final Results
AKB48 held its election for the 6th time and for the 1st time Watanabe Mayu won it. Check out the full results here!
Details on the AKB48 Group Pennant Race
The AKB48 Group teams will compete against each other in a new event, the AKB48 Group Pennant Race. Points will be awarded based on theater ticket applications, theater version handshake ticket sales and sousenkyo votes.
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31 January 2012

AKB48 Goes Danso in Commercial for Haruyama

AKB48 was recently chosen as the image character for Haruyama Trading's new "Full Freshers Campaign". Haruyama is a Japanese menswear clothing company, specializing in business suits. The commercial, titled "Handsome men's slim", hopes to attract the "freshers generation" that will enter Japan's workforce soon.

Official website: http://otokomae-slim.jp/
(scheduled to open on February 1st)

The members chosen to participate in the commercial are:
Oshima Yuko, Kashiwagi Yuki, Kitahara Rie, Kojima Haruna, Sashihara Rino, Shinoda Mariko, Takajo Aki, Takahashi Minami, Minegishi Minami, Miyazawa Sae, Yokoyama Yui, Watanabe Mayu

The commercial will feature the 12 members dressed in the suits and walking down a runway, high-fiving each other along the way. They even drastically changed their hairstyles in order to appear more manly. One of the things to watch for is that it's a first-time for most members to show their foreheads, since in most situations they have bangs and that they packed up their smiles to show their "cool" side.

AKB48 previously collaborated with another suits company AOKI back in 2010, but this is the first time the girls ever dressed up in men's attire for a commercial. They hope to appeal to men by expressing Haruyama's brand message, "Come and become a handsome man!"

The suits will have 11 variations, and prices start at 40,950yen.

Additionally, AKB48's upcoming single GIVE ME FIVE! will be used as the theme song for the commercial. It was already filmed last December, and will start airing nationwide from Wednesday, February 1st.

Honestly, instead of making them more manly, I think those hairstyles are horrible. Maybe they should have kept their bangs. Mariko looks okay at least.

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