13 April 2012
AKB48 Creates Horse Racing Club for JRA New Campaign
On April 12th, 2012, it was announced that JRA (Japan Racing Association) will use AKB48 in its new "Smart! JRA" campaign.
A Horse-Racing Club was formed with 28 members, all of whom are above 20.
They will participate in a campaign called "Gachi Uma", where they compete against one another in predicting the winning horses for 5 Grade-1 races from April 29th, 2012 to May 27th, 2012, and the winner will be featured in JRA's fall commercials.
Starting from April 15th, 2012, new JRA commercials featuring AKB48 Horse Racing Club members will be aired. The first commercial will show their reactions to the "Gachi Uma" campaign.
The official JRA Campaign website can be found here - https://smartjra.jp/special/pc/