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an information and news blog dedicated to covering the latest news for: AKB48, SKE48, NMB48, HKT48, JKT48


AKB48 Is Looking for a Part-Time Member
Following OtonaAKB, AKB48 came up with a new form of temporary membership: part-time idol. Find out more about this new project here.
AKB48 Team 8 Makes Theater Debut
AKB48 Team 8 performed its first theater show on August 5. Get more information about the shonichi performance here!
SKE48 Announces 7th Generation Auditions
SKE48 is looking for new members and this time the fans will be part of the decision about who joins the group!
AKB48 37th Single Senbatsu Election - Final Results
AKB48 held its election for the 6th time and for the 1st time Watanabe Mayu won it. Check out the full results here!
Details on the AKB48 Group Pennant Race
The AKB48 Group teams will compete against each other in a new event, the AKB48 Group Pennant Race. Points will be awarded based on theater ticket applications, theater version handshake ticket sales and sousenkyo votes.
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31 December 2010

AKB48 xHottomotto

「GO!カツフェア」or [Go! Katsu fair] enlisted AKB48 members' help to start a new image campaign titled Hottomotto. The image created by the uniform donned by the members portrays an image of people supporting those who are taking the examinations or supporting those who are working hard towards their dreams.

From January 1st 2011, on air in the whole of Japan would be their CM. It would portray HottoMotto's bento getting consumed in places like the Television Station, concert venues etcetera by the girls mainly. There would be three versions of this CM: the [Go! Katsu fair] Version, the 「クリームシチューかつ丼」or [Cream Stew Katsudon] Version、「お好みソースかつ丼」or [Osukimi Sauce Katsudon] Version. The CMs would portray the members enjoying the food with each other.

What fans would look forward to most should be the special encouragement messages from the members. After purchasing the promoted food items, the customers would receive a download card to download encouragement messages. Upon scanning the QR code, they would receive 2 kinds (out of 32) of the special AKB48xHottoMotto mobile encouragement charm.

official AKB48xhottomotto website: http://www.hm-akb48.com/ Operational from January 7 2011

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