14 January 2012
Maeda Atsuko meets her doppelgänger in [Docomo Gakuwari] CM
Well not exactly but something like that. While we usually we don't blog about CM Collaborations because there are just waaaaay to many, I thought this was quite interesting.
AKB48 will be collaborating with mobile phone operator docomo, to promote their student discount plan [Docomo Gakuwari].
Official Website: http://docomo-gakuwari.jp/
In the CM, through the use of special effects, Maeda Atsuko will meet with her 14 year old self when she first joined AKB48. Together, they go through her past dance practices, times when she was tired and discouraged, times when she cried. Through all those events, the Acchan from now offers support to her younger self, encouraging her to get through these hard times. At the end, Yuko, Takamina, Mayuyu, Marikosama, Kojiharu, Yukirin, Sasshi, Miichan and Yuihan make an appearance, joining Acchan in offering a message of support for all students.
Looking back at herself, Acchan noted, "I'm surprised I haven't changed at all! Even now, I look the same when I don't wear makeup (lol)." As for her personal goals in the future, she commented, "I want to be told that I'm beautiful. I don't want to be just cute, but rather I want everyone to say 'Oh, she is really an adult now.'"
AKB48's upcoming single [GIVE ME FIVE!] will be the theme song of the CM. The campaign will run from January 20th to 31st May. You can check out the 30sec version of the CM below.